How to optimize the website of foreign trade enterprises for SEO

　　Three main points of seo optimizationAccording to related reports, 谷歌seo To a large extent, it leads the changes of market conditions. https://www.365seo.cc/

　　

　　Seo is just a part of marketing, not unfathomable and far behind. Like using word office software, it is an easy skill to learn; What’s more, in today’s internet age, foreign trade enterprises have to learn more than seo. As far as seo is concerned, the most important thing for enterprises should be:

　　

　　Familiar with the rules.

　　

　　Unfamiliar with the rules of the game, it is easy to foul, and the foul will be punished; Being punished on the search engine is not a good thing. It may take six months to several years to recover, and the lost business opportunity cost is huge.

　　

　　Most foreign trade companies have a wide range of products. For example, a trading company with more than 200 landscape oil paintings uploaded them to the website, one on each page, and the title of each page was expressed in the same words. This leads to duplication, and search engines are likely to judge this behavior as cheating, although it is not intentional; What’s more, the content introduction is repeated, so it’s too late to regret. This is just a very simple detail. In search engine rules, there are many such rules, which are what foreign trade practitioners should learn and can learn.

　　

　　Second, effective websites.

　　

　　At present, the websites of most foreign trade enterprises are invalid, which means that they have no marketing function. If a website doesn’t have a good conversion channel, then the invested advertising can’t be sold on the website. In fact, there is little difference between such a website and not. If the product is not good, it is useless to do marketing alone; By the same token, websites can’t work, seo can’t be done well, and all other promotion and marketing are based on a good website.

　　

　　Third, good content.

　　

　　Seo or marketing, good content is the key. Search engines only include content. Without content, there is no cooking without rice and no roots. The forms of content are diverse, and words, videos and pictures can all be used to express the content. Only enterprises can provide complete product content. Who knows their products better than enterprises? It is impossible for technicians who undertake outsourcing to make websites to understand the content of products. Outsourcing technology is only an external cause, and good content is the internal cause.

　　

　　Judge the usefulness of keywords. Combining the three points mentioned above, what preparations should enterprises make?

　　

　　First of all, we should accept the concept that “the Internet era has indeed arrived” and realize that customers are using the Internet to search for information (except for a few industries). Secondly, we should have the concept of learning, practice while learning, and optimize Hebei website to improve the technical quality of foreign traders, so as to arm ourselves. There are more and more ways to find customers in foreign trade, which used to be exhibitions, b2b platforms, emails and other traditional ways, but now it is search engines, Google ads, social networks …

　　

　　There is a proverb abroad: “If I knew I would die there in my life, I would never go there.” Therefore, to do seo, you should first “know yourself and know yourself, and fight every battle.”

　　

　　In fact, many people don’t understand the steps of how to do seo well, but they know a little seo but have a little knowledge. The website they created is totally different. Use Google to search for led.

　　

　　Keywords such as supplier, there are a lot of led phrases in the article, and the bottom navigation, title and description are all LEDs. In fact, it’s all useless. seo serves foreign trade business, and so on, it can be said that it is a waste of time.