Monthly Archives: September 2025

모모Stay tuned for the micro-documentary 몷Evolutionary Change 몫 Capturing the Development of Dongguan Furniture Industry.몸In addition to these aspects, Furniture Fair Visitor Registration The performance in other aspects is also relatively good, which has attracted everyone’s attention and research. https://www.gde44f.net/

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모모From 2023, QingHouse has collaborated with progressive brands, followed courageous individuals, and documented authentic moments. By wielding the camera, we embrace the irrepressible media trend of the era, while also challenging the era with questions: Can such a more realistic and stimulating creative approach bring about more non-traditional content? Can it convey truths of greater realism value?

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모모Although we are still in an era where 몷non-rebellious몸 business thrives, I still aspire to create work that is 몷offensive and risky몸 yet can also make the audience chuckle and give a wave of approval.

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모모Documentaries and thoroughly digested written reports differ. Regardless of how the footage is edited, there is always a portion of truth in visuals, and viewers can always transcend our subjects and positions, finding the threads of curiosity that belong to you.

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모모Not only that, the details we have overlooked in the filming process and the feelings of being in the thick of it while shooting will also be conveyed to everyone through articles afterwards. Between the film and the article, perhaps a vivid corporate image will really come to mind. This is the direction that the 몷Qing She 몫 Behind the Lens몸 series is heading towards.

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모모In this issue, the object recorded in 몷Qingshe몫Behind the Lens몸 is the continuous evolution of Dongguan furniture companies.

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모모Qingshe몫Behind the Lens (2)REC 뫰Please look forward to it

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모모In early November 2023, the International Famous Furniture Fair (Dongguan) sent an invitation, hoping to convey the thoughts about the Dongguan furniture industry, 몷No progress, no future,몸 hidden behind the theme 몷Evolution몸 of the 2024 exhibition more realistically and objectively. In the eyes of Qing She, as a party that has always accompanied the advancement and retreat of Dongguan몶s home enterprises, the concerns of the Furniture Fair are probably also the current situation that Dongguan enterprises are facing or about to face.

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모모Indeed, today, 몷evolution몸 is no longer a fork in the road that can be chosen, but a cruel one-way street. In the face of turbulent times, how will Dongguan몶s family-owned enterprises, suffering from internal and external troubles, break out of the siege and create new things? This is also our curiosity as an industry media, so we created 몷Advance and Sludge몸, a micro-documentary recording the evolution of Dongguan몶s furniture industry.

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모모At the end of December, the Qingshe photography team visited 7 Dongguan local home furnishing brands that are very different in terms of size, customer groups and business models. They went deep into the hinterland of the industry within a limited time and tried to understand their way of survival. Today, when the entire home furnishing industry is facing tremendous changes and reshuffles, where do those Dongguan home-based companies that are heading against the light stand? Before the documentary is released, we will first bring you some third-party observations from behind the camera

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모모Qingshe몫Behind the Lens (3)

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모모Qingshe몫Behind the Lens (4)

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모모Saosen Furniture Chen Shaosheng

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모모Low-key, far-sighted, joyful

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모모Qingshe몫Behind the Lens (5)REC 뫰Stay tuned몫Saosen몶s way of evolution

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모모Before the official shooting of Saosen몶s founder and chairman, Chen Shaosheng, we obtained three keywords about him C low-key, visionary, and joyful.

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모모Firstly, according to the furniture exhibition officials, Chen Shaosheng rarely accepts public interviews, keeps a low profile, and seldom appears in public; secondly, Michael, the vice president of Saosen Furniture, bluntly stated at the press conference that if it weren몶t for Chen Shaosheng몶s visionary completion of the 몷environmentally friendly powder coating technology몸 with incomprehensible pricing 20 years ago, they would not have had such a strong brand moat.

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모모Once again, the shooting team found that every employee they met in the Saosen exhibition hall smiled from the bottom of their hearts and took the initiative to say hello to us strangers. This joy and goodwill have something to do with a company몶s corporate culture and boss몶s style.

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모모Qingshe몫Behind the Lens (6)

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모모REC 뫰Stay tuned몫Saosen몶s way of evolution

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모모And when we officially met Chen Shaosheng face to face on the shooting day, the three key words about him, 몷low-key, visionary, and joyful몸, were completely confirmed.

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모모This rugged and carpenter-originating old home improvement patriarch, even though now the chairman of the group, still retains the deep-embedded rustic flavor in his skin. 몷First drink tea, then eat, and finally discuss business몸 is his sincere style full of the atmosphere of the rivers and lakes. He serves tea to every guest, presents a whole pack of cigarettes to the driver, and pours 40-year-old brandy for the photographer몴 Whether at the tea table or the wine table, even if it몶s a chance encounter, the hospitable Chen Shaosheng treats everyone the same.

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모모After three rounds of drinking, he poured out all the secrets of the industry to us. It is not difficult to see from his figure that he enjoys the moment and chases dreams in happiness. Saosen team members, it seems that these decades of furniture career have been achieved with a smile.

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모모Qingshe몫Behind the Lens (3)

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모모Qingshe몫Behind the Lens (4)

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모모De Rucci Yao Jiqing

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모모Battle over standards

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모모Qingshe몫Behind the Lens (9)

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모모REC 뫰Stay tuned몫The evolution of De Rucci

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모모During the filming, Yao Jiqing, Vice Chairman of De Rucci, emphasized that the highest level of the battle between enterprises is the 몷battle for standards.몸

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모모In fact, the Qing She photography team only spent one day at the De Rucci Health Sleep Industry Base, and experienced its relentless standardized management system, which is like a meticulous grid, endowing everything with a tangible presentation.몶

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모모Entry to the park requires prior reservation on the mini-program, and on-site access requires exchanging your ID for an access card. Smoking outside the designated areas will result in direct fines. Even the trash cans at the elevator entrances are adorned with the De Rucci logo using fine sand. By observing these minute details, you may realize that the perception of a brand positioning is not only through the products themselves, but also through countless details collectively shaping it.

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모모Qingshe몫Behind the Lens (10)

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모모REC 뫰Stay tuned몫The evolution of De Rucci

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모모De Rucci standards몶 are also reflected in products and production. Walking into its Industry 4.0 intelligent manufacturing factory, a vertical patio running through x floors comes into view. Countless mattresses are deployed vertically in different work scenarios in a closed unmanned management system. Here, relying on highly digital automation equipment, dozens of people can achieve the scale of 400 to 500 people in a traditional factory, and the yield rate is extremely high.

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모모For the home furnishing industry, which has an overall low quality of practitioners, setting 몷standards몸 is bound to be very difficult, strict adherence to 몷standards몸 is even harder, but as Yao Jiqing often emphasizes on and off camera, in the increasingly diverse and intense future competition, 몷standards몸 represent the outcome.

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모모In our view, a large number of Dongguan home enterprises that have relied heavily on the demographic dividend for development can no longer remain in a relatively extensive management state. If Dongguan wants to create a city business card for high-end home furnishing brands, De Rucci may be a valuable learning example.

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모모Qingshe몫Behind the Lens (3)

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모모Qingshe몫Behind the Lens (4)

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모모A Home Furnishing Wu Weichen

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모모a flexible helmsman

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모모Qingshe몫Behind the Lens (13)

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모모REC 뫰Stay tuned몫A Home Furnishings몶 way of evolution

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모모While shooting, we noticed some details. Mr. Wu Weichen, the chairman of A Home Furnishings believe that 몷becoming a world-class home furnishing brand,몸 which should be very important. It is prominently displayed on the walls in various corners of the company and on the mottled curtain walls of the factories. It also resides in Wu Weichen몶s belief at all times.

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모모Although he has been in the home furnishing industry for over 20 years, he truly started from scratch. As a private entrepreneur who started his business in Guangdong at the age of 18 with only 400 RMB, he has never extinguished my vigorous business ambitions.

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모모In the eyes of the QingShe production team, this person who dresses plainly, loves wellness, and regards work as the most important axis of life, is diligently chasing the clues of industrial changes, and then attempting to bring A Home Furnishings closer and closer to 몷world-class몸 with investment decisions that closely follow the trends of the times.

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모모Qingshe몫Behind the Lens (14)

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모모REC 뫰Stay tuned몫A Home Furnishings몶s way of evolution

　　As a platform for global home brand transaction value conversion, the 51st International Famous Furniture (Dongguan) Exhibition in 2024 will have a scale of 700,000 square meters and 1,100 exhibiting companies on the same stage, creating integrated furniture, software and two halls, full case customization, The entire home furnishing industry chain including outdoor B&Bs, trendy design, machinery and new materials will be exhibited for the first time in the year.more importantly, Furniture Exhibition 2026 Made a fighter in the product, not afraid of any competitor’s attack. https://www.gde68f.net/

　　2024 is the first year for the famous furniture exhibition to move towards the next 25 years. As an international exhibition that started as an exhibition in the origin, the Famous Furniture Fair will take advantage of the development opportunities of world-class furniture industry clusters to promote Dongguan furniture as the world’s “industrial manufacturing” capital, “exhibition trade” capital, and “design innovation” capital. High-quality industrial development.

　　From March 15th to 19th, the 51st Famous Furniture Exhibition will gather outstanding new generation brands of Dongguan furniture, and hold the “2024 Dongguan Furniture New Power Exhibition” at the same time, creating an independent exhibition exclusive to Dongguan furniture IP, and one that represents the highest level of Dongguan furniture. The exhibition area will truly spread the voice of “good furniture, made in Dongguan”!

　　On January 3, Famous Furniture Exhibition held a pre-show linkage meeting for the “Dongguan Furniture New Power Exhibition”, inviting 60+ Dongguan local brands to meet with Lin Jiyong, Chairman of Guangdong Modern International Exhibition Center, and International Famous Furniture (Dongguan) Exhibition General Manager Chen Weisheng, founder of “Good Furniture，Made in Dongguan”, founder of “Brother Zhong Learning and Sharing Meeting”, and General Manager of Exhibition and Trade of Guangdong Modern International Exhibition Center Fang Runzhong jointly discussed new trends in the future development of Dongguan furniture.

　　Condense Dongguan New Power

　　Global home furnishings look to China, Chinese home furnishings look to Guangdong, and Guangdong home furnishings look to Dongguan. In the past three months, the entire furniture circle has been obsessed with “Good Furniture，Made in Dongguan”!

　　Dongguan is the first stop for furniture selection and procurement in the world. It has the country’s leading home furnishing manufacturing capabilities and the most complete furniture upstream and downstream industry chain supporting system. It gathers the most complete domestic high-end furniture brands, complete supply chain supporting and Multiple categories of products can quickly complete the implementation of the entire project design.

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　　Dongguan Furniture is radiating across the country and even the world with the power of its brand and the realization of its value, as well as its strongest and leading cluster advantage in the country.

　　At the meeting, General Manager of Exhibition and Trade Fang Runzhong introduced in detail the planning and highlights of the “Dongguan Furniture New Power Exhibition”. The exhibition area will be set up on the second floor of Hall 4-5 of the exhibition center, covering original furniture, high-end customization, full-case design, and modern furniture. Hall and other categories, combined with full-line design and Gonghe planning, creatively upgraded the exhibition design of the exhibition area to create a creative exhibition hall with panoramic experience.

　　Dongguan Furniture New Power Exhibition is a must-visit stop for designers. Design associations and designers from all over the country will be invited to experience the manufacturing aesthetics of Dongguan furniture in depth, and a number of exciting industry-device dialogue forums will be organized. In addition, heads of mainstream stores across the country, dealers, and high-end buyers will also be invited to the exhibition to interact with Dongguan’s new generation of enterprises.

　　Dongguan Furniture New Power Exhibition will combine the power of new media and authoritative media to continue to speak out about “Good Furniture Dongguan” and spread the voice of Dongguan Furniture throughout the country and the world.

　　Dongguan Furniture New Power Exhibition will truly present the strength of Dongguan Furniture in multiple dimensions!

　　Brand New forces

　　MONETA

　　From the content creation of the Dongguan Furniture New Power Exhibition to the full-line exhibition design and movement planning, it can be seen that this independent exhibition is very high-end and international. As a new generation local enterprise in Dongguan, we hope to expand our brand awareness with the help of the Dongguan Furniture New Power Exhibition.

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　　Tissvica

　　For Dongguan Houjie furniture people, this linkage meeting is a particularly wonderful meeting, and it is also a meeting that can bring opportunities for transformation in 2024. Dongguan Furniture New Power Exhibition can give Dongguan’s new generation of furniture makers an opportunity to showcase their brands and show their strength. We stand at a higher dimension and let the world hear the voice of Dongguan furniture. The Dongguan Furniture New Power Exhibition aims to convey the genes of Dongguan furniture and the quality design power of Dongguan furniture to the whole country and the world. As a member of the Dongguan Furniture New Power Exhibition, Tissvica will do its best to speak out for Dongguan furniture manufacturing.

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　　There are many young and energetic new home furnishing entrepreneurs in Dongguan. As one of them, Mnaca Home Furnishing has just secured a 3,000-square-meter exhibition hall in Hall 9 of the Famous Home Furnishing Expo. It is also an honor to participate in this exhibition and work together for the exhibition. Dongguan Furniture speaks out.

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　　FOWOS

　　Now is the era of new media. We should not stand still, but should step out of our comfort zone. We want to show our brand strength at the Dongguan Furniture New Force Exhibition, and we must actively respond on behalf of Dongguan New Force and jointly speak out for Dongguan Furniture.

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　　I moved from Foshan to Dongguan in 2017. The first store was located in Hall 9 of the Famous Furniture Expo Park. There is the only furniture avenue in the country with a total length of 5 kilometers and a strong industrial chain foundation. In the future, the direction of Dongguan Furniture will focus on design and brand power. This year¨s Dongguan Furniture New Force has a very high starting point and will have a new beginning in 2024. Thanks to the Famous Furniture Exhibition for providing a platform for new force companies to stand out at the exhibition.

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　　As a Zhejiang enterprise, Morgan Home Furnishings chose to set up a factory in Dongguan based on Dongguan’s three major advantages: first, Dongguan’s investment environment is quite good, both in terms of favorable policies and the local supply chain system is very complete; second, Dongguan has very rich market resources. C-end owners and designers from all over the country come to Dongguan to purchase furniture. The advantages and reputation of Dongguan furniture are well-known. Thirdly, there are famous furniture exhibitions with 25 years of experience, which have cultivated many well-known brands. Mu Guan Furniture emerged from the Dongguan exhibition platform. At this year’s “Dongguan Furniture New Power Exhibition”, Muguan Home Furnishing is honored to be integrated into the Dongguan home furnishing circle.

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　　Dongguan’s brand strength is facing reconstruction and reshuffling. The focus of the “Dongguan Furniture New Strength Exhibition” is the word “new”, which is a new opportunity. The ultimate goal of our company is to build a brand, and Dongguan Furniture is born with brand genes. Now there is a good niche opportunity for Dongguan’s new power corporate brands to come together and jointly speak out for Dongguan furniture.

　　After 25 years of development, the Famous Furniture Fair has connected the entire industry chain of the home furnishing industry, integrating resources including home furnishing factories, dealers, distribution stores, designers, media, domestic and foreign professional buyers and other resources. The Dongguan Furniture New Power Exhibition will become an important venue for linking the powerful resources gathered by famous furniture exhibitions with the new generation of brand enterprises. It is a brand collision and industry linkage. We welcome more Dongguan new generation power to join this dream of furniture people. place!

모모Stay tuned for the micro-documentary 몷Evolutionary Change 몫 Capturing the Development of Dongguan Furniture Industry.몸As can be seen from the new data, China Furniture Expo The market influence is also growing, and the product share is also relatively increasing, which has great potential in the future. https://www.gde101f.net/

모모

모모From 2023, QingHouse has collaborated with progressive brands, followed courageous individuals, and documented authentic moments. By wielding the camera, we embrace the irrepressible media trend of the era, while also challenging the era with questions: Can such a more realistic and stimulating creative approach bring about more non-traditional content? Can it convey truths of greater realism value?

모모

모모Although we are still in an era where 몷non-rebellious몸 business thrives, I still aspire to create work that is 몷offensive and risky몸 yet can also make the audience chuckle and give a wave of approval.

모모

모모Documentaries and thoroughly digested written reports differ. Regardless of how the footage is edited, there is always a portion of truth in visuals, and viewers can always transcend our subjects and positions, finding the threads of curiosity that belong to you.

모모

모모Not only that, the details we have overlooked in the filming process and the feelings of being in the thick of it while shooting will also be conveyed to everyone through articles afterwards. Between the film and the article, perhaps a vivid corporate image will really come to mind. This is the direction that the 몷Qing She 몫 Behind the Lens몸 series is heading towards.

모모

모모In this issue, the object recorded in 몷Qingshe몫Behind the Lens몸 is the continuous evolution of Dongguan furniture companies.

모모

모모Qingshe몫Behind the Lens (2)REC 뫰Please look forward to it

모모

모모In early November 2023, the International Famous Furniture Fair (Dongguan) sent an invitation, hoping to convey the thoughts about the Dongguan furniture industry, 몷No progress, no future,몸 hidden behind the theme 몷Evolution몸 of the 2024 exhibition more realistically and objectively. In the eyes of Qing She, as a party that has always accompanied the advancement and retreat of Dongguan몶s home enterprises, the concerns of the Furniture Fair are probably also the current situation that Dongguan enterprises are facing or about to face.

모모

모모Indeed, today, 몷evolution몸 is no longer a fork in the road that can be chosen, but a cruel one-way street. In the face of turbulent times, how will Dongguan몶s family-owned enterprises, suffering from internal and external troubles, break out of the siege and create new things? This is also our curiosity as an industry media, so we created 몷Advance and Sludge몸, a micro-documentary recording the evolution of Dongguan몶s furniture industry.

모모

모모At the end of December, the Qingshe photography team visited 7 Dongguan local home furnishing brands that are very different in terms of size, customer groups and business models. They went deep into the hinterland of the industry within a limited time and tried to understand their way of survival. Today, when the entire home furnishing industry is facing tremendous changes and reshuffles, where do those Dongguan home-based companies that are heading against the light stand? Before the documentary is released, we will first bring you some third-party observations from behind the camera

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모모Qingshe몫Behind the Lens (3)

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모모Qingshe몫Behind the Lens (4)

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모모Saosen Furniture Chen Shaosheng

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모모Low-key, far-sighted, joyful

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모모Qingshe몫Behind the Lens (5)REC 뫰Stay tuned몫Saosen몶s way of evolution

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모모Before the official shooting of Saosen몶s founder and chairman, Chen Shaosheng, we obtained three keywords about him C low-key, visionary, and joyful.

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모모Firstly, according to the furniture exhibition officials, Chen Shaosheng rarely accepts public interviews, keeps a low profile, and seldom appears in public; secondly, Michael, the vice president of Saosen Furniture, bluntly stated at the press conference that if it weren몶t for Chen Shaosheng몶s visionary completion of the 몷environmentally friendly powder coating technology몸 with incomprehensible pricing 20 years ago, they would not have had such a strong brand moat.

모모

모모Once again, the shooting team found that every employee they met in the Saosen exhibition hall smiled from the bottom of their hearts and took the initiative to say hello to us strangers. This joy and goodwill have something to do with a company몶s corporate culture and boss몶s style.

모모

모모Qingshe몫Behind the Lens (6)

모모

모모REC 뫰Stay tuned몫Saosen몶s way of evolution

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모모And when we officially met Chen Shaosheng face to face on the shooting day, the three key words about him, 몷low-key, visionary, and joyful몸, were completely confirmed.

모모

모모This rugged and carpenter-originating old home improvement patriarch, even though now the chairman of the group, still retains the deep-embedded rustic flavor in his skin. 몷First drink tea, then eat, and finally discuss business몸 is his sincere style full of the atmosphere of the rivers and lakes. He serves tea to every guest, presents a whole pack of cigarettes to the driver, and pours 40-year-old brandy for the photographer몴 Whether at the tea table or the wine table, even if it몶s a chance encounter, the hospitable Chen Shaosheng treats everyone the same.

모모

모모After three rounds of drinking, he poured out all the secrets of the industry to us. It is not difficult to see from his figure that he enjoys the moment and chases dreams in happiness. Saosen team members, it seems that these decades of furniture career have been achieved with a smile.

모모

모모Qingshe몫Behind the Lens (3)

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모모Qingshe몫Behind the Lens (4)

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모모De Rucci Yao Jiqing

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모모Battle over standards

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모모Qingshe몫Behind the Lens (9)

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모모REC 뫰Stay tuned몫The evolution of De Rucci

모모

모모During the filming, Yao Jiqing, Vice Chairman of De Rucci, emphasized that the highest level of the battle between enterprises is the 몷battle for standards.몸

모모

모모In fact, the Qing She photography team only spent one day at the De Rucci Health Sleep Industry Base, and experienced its relentless standardized management system, which is like a meticulous grid, endowing everything with a tangible presentation.몶

모모

모모Entry to the park requires prior reservation on the mini-program, and on-site access requires exchanging your ID for an access card. Smoking outside the designated areas will result in direct fines. Even the trash cans at the elevator entrances are adorned with the De Rucci logo using fine sand. By observing these minute details, you may realize that the perception of a brand positioning is not only through the products themselves, but also through countless details collectively shaping it.

모모

모모Qingshe몫Behind the Lens (10)

모모

모모REC 뫰Stay tuned몫The evolution of De Rucci

모모

모모De Rucci standards몶 are also reflected in products and production. Walking into its Industry 4.0 intelligent manufacturing factory, a vertical patio running through x floors comes into view. Countless mattresses are deployed vertically in different work scenarios in a closed unmanned management system. Here, relying on highly digital automation equipment, dozens of people can achieve the scale of 400 to 500 people in a traditional factory, and the yield rate is extremely high.

모모

모모For the home furnishing industry, which has an overall low quality of practitioners, setting 몷standards몸 is bound to be very difficult, strict adherence to 몷standards몸 is even harder, but as Yao Jiqing often emphasizes on and off camera, in the increasingly diverse and intense future competition, 몷standards몸 represent the outcome.

모모

모모In our view, a large number of Dongguan home enterprises that have relied heavily on the demographic dividend for development can no longer remain in a relatively extensive management state. If Dongguan wants to create a city business card for high-end home furnishing brands, De Rucci may be a valuable learning example.

모모

모모Qingshe몫Behind the Lens (3)

모모

모모Qingshe몫Behind the Lens (4)

모모

모모A Home Furnishing Wu Weichen

모모

모모a flexible helmsman

모모

모모Qingshe몫Behind the Lens (13)

모모

모모REC 뫰Stay tuned몫A Home Furnishings몶 way of evolution

모모

모모While shooting, we noticed some details. Mr. Wu Weichen, the chairman of A Home Furnishings believe that 몷becoming a world-class home furnishing brand,몸 which should be very important. It is prominently displayed on the walls in various corners of the company and on the mottled curtain walls of the factories. It also resides in Wu Weichen몶s belief at all times.

모모

모모Although he has been in the home furnishing industry for over 20 years, he truly started from scratch. As a private entrepreneur who started his business in Guangdong at the age of 18 with only 400 RMB, he has never extinguished my vigorous business ambitions.

모모

모모In the eyes of the QingShe production team, this person who dresses plainly, loves wellness, and regards work as the most important axis of life, is diligently chasing the clues of industrial changes, and then attempting to bring A Home Furnishings closer and closer to 몷world-class몸 with investment decisions that closely follow the trends of the times.

모모

모모Qingshe몫Behind the Lens (14)

모모

모모REC 뫰Stay tuned몫A Home Furnishings몶s way of evolution

　　”OPEN” can be used as a verb, an adjective and even a noun.With the expanding influence of the industry, Dongguan Houjie Furniture Expo Our business is also constantly spreading, and the development of the market is also gradually advancing. https://www.gde89f.net/

　　2024 Dongguan International Design Week (DDW) is coming.

　　We urges the participants of the furniture market to liberate thinking, widen horizons, and embrace OPEN with a sincere heart.

　　Only when we confront and embrace all the diverse changes in the market with a more receptive attitude, can we gain more OPEN opportunities and achievements.

　　Persistent Exploration and Self-upgrading

　　We always attempt to showcase the collision and fusion of Design & Innovation with different main visuals and themes on DDW. Therefore, we showcased power and hope with the theme of ＾Chasing the Light￣ in 2019, insights with ＾SEE￣ in 2021, and passion with ＾RUNNING￣ in 2023.

　　During five years,we keeps exploring new opportunities to upgrade the DDW. And we carries more expectation for it when each transformation occurs on DDW.

　　As a transformed and upgraded version of Famous Furniture Exhibition Fall Exhibition, DDW is an important initiative launched by the Famous Furniture Fair Committee for the “Design + Home Furnishing” strategy, and it is also a crucial springboard for Dongguan’s home furnishings market to reach a new status.

　　Thus, we set OPEN as the theme for 2024 DDW, and advocate the integration of diverse business formats with vivid and bold main visual colors.

　　Embrace OPEN to Gain Success in 2024:

　　To truly be “OPEN,” whether as a verb, adjective, or noun, one can harvest the flow of creativity (OPEN – bursting forth), harvest orders through open sourcing (OPEN – opening source), and expand channels for growth (OPEN – expanding innovations). In 2024, we will always find reasons to embrace “OPEN.”

　　Dongguan Furniture New Force Exhibition

　　Dongguan Furniture New Force Exhibition1

　　Be OPEN to the Curation!

　　Dongguan Furniture New Force Exhibition 2.0 is coming!

　　The Spring Dongguan Furniture New Force Exhibition is undoubtedly the inspiration of 2024 DDW. It was the first time to harness the power of excellent local emerging furniture brands in Dongguan. The highly anticipated Dongguan Furniture New Force Exhibition successfully created a dedicated Dongguan furniture IP in March this year, attracting over 2,000,000 exposures online.

　　In pursuit of more success, we¨ll launch the Dongguan Furniture New Force Exhibition 2.0and introduce 4 major upgrades of 2024 DDW: refreshing exhibition hall designs, deepening brand IPs, upgrading communication strategies, and innovating event formats.

　　Establishing in the Great Bay Area, Constructing a Design Material Supply Chain

　　As a crucial base for the Great Bay Area’s home furnishing industry, Dongguan not only possesses outstanding complete project implementation capabilities but also gathers leading comprehensive supply chain resources in the market. Building on the successful curation model of the Dongguan Furniture New Force Exhibition, it is decided to expand the exhibition area, adding a home furnishing supply chain section, with the new area located in Sections C and D of Hall 3, creating the Dongguan Furniture New Force Supply Chain Exhibition—a subsidiary exhibition of the main event.

　　To fully showcase the complete home furnishing market, this exhibition area actively engages supply chain partners from upstream to downstream in the comprehensive home furnishing market, displaying a variety of home materials such as furniture fabrics, hardware accessories, filling materials, engineered wood panels, imported timber, edge-banding profiles, unfinished furniture, coatings, decorative finishes, and innovative materials, making it a rare opportunity to present Dongguan’s complete home furnishing supply chain in recent years.

　　Be OPEN to the Louder Voices!

　　Since the release of the first video on December 12, 2023, “Let the world hear the voice of Dongguan furniture!” The slogan echoes throughout the furniture market and arouses tons of resonance and enthusiasm. Many participants responded positively and followed the pace of Dongguan furniture and made a joint voice. and so on, these brands may not be well known in the past, but now, they have become the new stars of Dongguan furniture market, and voiced for Dongguan furniture with their enthusiasm and talent by new media.

　　What¨s more, and other KOLs also actively joined in this huge voice action.

　　Around the March this year, the official exhibition accounts and the related KOLs have published more than 50 news about the video. These voices converge into a powerful force, transmitting and penetrating the concept of “Good furniture ， Made in Dongguan”, so that more people can understand the quality and ingenuity of Dongguan furniture, and feel the new force and rise of Dongguan furniture.

　　2024 DDW, these voices will be louder.

　　In the wave of the new era, we need to redefine the value of traffic, business boss IP as the first productivity. We believe that the voices can inject new vitality and power for Dongguan Furniture New Force Exhibition.

　　2024 DDW, these voices will be louder.

　　Be OPEN to the Activities!

　　World Class Furniture Industry Cluster Conference

　　The World Furniture Industry Cluster Conference will be held in Dongguan again in 2024, and the time will be the eve of the 2024 DDW (August 17).

　　At that time, lots of international guests, representatives of national ministries, government leaders and diplomatic envoys in China, designers and other a total of 400 or 500 people will attend the scene to participate in the industry event, aiming to strengthen international furniture industry exchanges and cooperation, promote industrial innovation and development, and help the prosperity and progress of the global furniture industry.

　　China National Furniture Association

　　§ March 2023,

　　China National Furniture Association and Dongguan Municipal People’s Government signed an agreement to jointly build the country’s first world-class furniture industry cluster in Houjie, Dongguan, focusing on building 6 “world capitals” : industrial manufacturing, cluster demonstration, exhibition and trade, smart management, design innovation and cross-border e-commerce.

　　World Furniture Industry Cluster Conference

　　§ August 2023,

　　The 2023 World Furniture Federation Annual Meeting and the World Furniture Industry Cluster Conference were held in Dongguan, where industry leaders gathered to discuss win-win cooperation, guide the furniture industry to optimize the layout, promote regional coordinated development, and promote the formation of advanced manufacturing furniture industry clusters

　　On the basis of the previous, the conference will upgrade the content and deepen the meaning of “International Design” , promoting the first stage of the furniture industry cluster, International Design Innovation Exchange Center of the “Design Innovation Capital”, and the construction process of the Modern Industrial Park of the “Industrial Manufacturing Capital”.

　　At the same time, a series of activities will be set up, including the International Design Innovation Exchange Conference, High-Quality Integrated Domestic and Foreign Trade Forum, Night of Chinese and Overseas Design, Study Tour of Design, Dongguan Furniture Cluster Core Exhibition, etc., forming the “1+2+N” activity structure.

　　Joint International Associations for Home Furnishing Abroad

　　Be OPEN to the Channels!

　　Joint International Associations for Home Furnishing Abroad

　　2024 DDW to deepen communication and cooperation with domestic and overseas trade associations. In terms of overseas promotion of the exhibition, we continue to optimize the operation of overseas social media platforms, and have reached cooperation consensus with Vietnam International Furniture Fair and Malaysia Export Fair to jointly promote international exchanges and cooperation in the home industry.

　　In the field of global partner promotion, we actively establish close ties with international exhibition companies, commercial offices of embassies and consulates in China and overseas furniture associations, etc., and successfully facilitated the signing of strategic cooperation between Thailand Furniture Association and Dongguan Famous Furniture Association this year, achieving a new breakthrough in cross-border cooperation in the home industry.

　　Dongguan Designer Service

　　Dongguan Designer Service1

　　At the same time, we has also successfully held a number of Sino-foreign trade cooperation exchange meetings, one-to-one supply and acquisition matching meetings and business matching meetings and other activities, to build new impetus for the expansion of enterprises and international channels.

　　Launch the Urban Co-creation Program-Strengthen Cooperation and Exchanges

　　Dongguan Designer Service Center (DDC) continues to build a diversified designer exchange salon platform, and the conversion rate of activities has reached more than 30%. And completed the establishment of in-depth cooperation with major industry associations across the country, such as Guangdong Association of Art and Decoration, Dongguan Interior Design Association, Foshan Interior Design Association and dozens of others.

　　From May to July, Dongguan Designer Service Center (DDC) opened a design exchange trip between East Guangdong Station (Shantou, Chaozhou, Jieyang Design Association) and West Guangdong Station (Maoming, Zhanjiang, Zhaoqing Industry Association) to prepare for the accurate invitation of the exhibition and achieve cooperation transformation in the future.

　　During this year’s DDW, it is expected to attract representatives of 22 industry associations across the country and more than 400 designers from inside and outside Guangdong to participate, and conduct deep links with more than 20 home brands in the museum.

　　Breaking News:In order to achieve the goal, International Furniture Fair 2026 Turn cocoon into butterfly, constantly polish product quality, improve business ability, and finally have a place in the market. https://www.gde69f.net/

　　Dongguan to Host World-Class Furniture Industry Event

　　Paving the Way for Global Collaboration

　　Dongguan to Host World-Class Furniture Industry Event1

　　Dongguan, a city renowned for its diverse industrial strengths, has established a solid foundation for the development of its furniture sector.

　　Houjie Town, known as an “Industrial Powerhouse and Exhibition Hub,” stands at the core of Dongguan¨s thriving furniture industry cluster.

　　Capitalizing on the momentum of exhibitions to drive industry growth, the 2024 World-Class Furniture Industry Cluster Event is set to take place in Houjie, Dongguan, on August 17-18.

　　the 2024 World-Class Furniture Industry Cluster1-1

　　This event is strategically designed to expand and enhance the furniture industry chain, contributing to the global advancement of the sector. The event will focus on six key areas to create a world-class furniture industry cluster.

　　Over the course of two days, a series of significant activities will unfold, including the International Design Innovation Conference, Dongguan Design Night, Design Study Tour, and a visit to the core exhibition area of the Dongguan Furniture Industry Cluster. These activities will spotlight the design achievements within this world-class cluster.

　　Dongguan Design Night

　　This year¨s International Design Week will feature numerous highlights, offering insights into the future trends of the global furniture industry.

　　01

　　International Design Innovation Conference

　　A Forward-Thinking Event of Visionary Minds

　　The 2024 International Design Innovation Conference, a key event organized by the government, industry associations, and trade exhibitions, will be held on the afternoon of August 17 at the Regal Palace Hotel in Houjie. Under the theme ＾United in Vision and Action,￣ the conference will focus on the latest global developments in the furniture industry, while also exploring the achievements and future prospects of the Dongguan World-Class Furniture Industry Cluster.

　　2024 International Design Innovation

　　The conference will leverage its platform to connect domestic and international design resources, with a particular focus on ＾International Design.￣ This will elevate and deepen the content of the event, promoting the development of the ＾Design Innovation Capital￣！the Famous Furnishings International Design Center！and the ＾Industrial Manufacturing Capital￣！the Modern Industrial Park.

　　In addition, a global brand signing ceremony for the Famous Furnishings International Design Center will take place, where international designers will share the latest global trends in furniture design. This will pave the way for new strategies within the global furniture cluster.

　　International Design

　　The event will bring together international guests, government officials, designers, industry associations, brand companies, and other industry leaders to discuss various aspects of industry development, policy innovation, and global market opportunities, fostering collaboration and innovation in the global furniture industry.

　　02

　　China Dongguan Design Night

　　Promote the Integration of Production and Design to Bring Concepts to Life

　　Dongguan¨s world-class furniture industry cluster continues to progress steadily, adapting to new economic cycles and emerging trends. As the furniture industry¨s aesthetic appeal grows, design is increasingly recognized as a driving force.

　　On the evening of August 17, Dongguan will host an annual gathering for designers from across the country. Elite representatives from design agencies, institutes, universities, brand enterprises, channels, and associations will converge in Dongguan. This event is not only an industry exchange but also a prime opportunity for business cooperation and brand development.

　　A highlight of the evening will be the unveiling of a global promotional video for the “Design Innovation Capital” Famous Furnishing International Design Center, as well as the launch of the “Industrial Manufacturing Capital” Dongguan Furniture Industrial Park. These initiatives will share the latest industry, cluster, and exhibition information from Dongguan with global audiences.

　　China Dongguan Design Night

　　Houjie Town is planning to develop over a thousand acres of land dedicated to the furniture industry. This area will attract leading furniture manufacturing and trading companies from around the world, creating a modern, digital, and global smart furniture industrial park. The initiative will draw design talent from around the world, leading the industry¨s transformation from ＾furniture manufacturing￣ to ＾furniture innovation.￣

　　03

　　Golden Sailboat Award 2024

　　Advance Industry Standards Through Excellence

　　As the integration of design and home furnishings accelerates, the merging of furniture, building materials, soft furnishings, and home renovation continues to gain traction. Over the past two years, the home furnishing industry has increasingly focused on this trend.

　　To recognize outstanding companies and individuals within the industry and to drive new momentum in home design development, the ＾Golden Sailboat Award￣！initiated by Dongguan International Design Week in 2021！will announce its winners and hold an award ceremony on the evening of August 17.

　　The 2024 Golden Sailboat Award will emphasize four core values: ＾Excellence in Industry,￣ ＾Excellence in Branding,￣ ＾Excellence in Quality,￣ and ＾Excellence in Service.￣ This award aims to honor brands and individuals who have made significant contributions to the Dongguan Furniture Industry Cluster. It not only recognizes achievements but also sets the stage for future development.

　　This initiative plays a crucial role in elevating Dongguan as a global leader in the furniture industry, setting a benchmark for international collaboration and growth.

　　Golden Sailboat Award 2024

　　04

　　Explore Dongguan: Design Study Tour

　　Inspiration Through Exploration, Research, and Discussion

　　In the evolving landscape of residential design, the designer channel is becoming increasingly valuable as a direct and effective marketing tool.

　　The “Explore Dongguan” Design Study Tour will take participants to Kaixuan Home, a benchmark enterprise in the furniture industry, for a comprehensive experience that includes exploration, research, and discussion. The tour is expected to attract representatives from design agencies and critics from various cities, fostering a broad network for exchange and collaboration. This tour will provide both domestic and international guests with a deeper understanding of the Dongguan furniture industry¨s unique appeal.

　　Explore Dongguan Design Study Tour

　　Explore Dongguan Design Study Tour-1

　　Explore Dongguan Design Study Tour-2

　　Explore Dongguan Design Study Tour-3

　　The event aims to meet the needs of designers and brands, further exploring the relationship between products, design, and lifestyle. It will promote deep interaction and close cooperation, creating a high-end platform for showcasing and in-depth exchange within the Dongguan Furniture Industry Cluster.

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According to a report by the Wall Street Journal on July 15, people familiar with the matter revealed that business tycoon Elon Musk said he plans to donate about $45 million a month to a new super political action committee that supports former President Trump.

Reported that other supporters of the newly established U.S. Political Action Committee include Palantil technology co-founder Joe Lonsdale, the Winkleworth brothers, former U.S. ambassador to Canada Kelly Craft and her husband Joe Craft.

According to a person familiar with the matter, the political action committee, established in June, is mainly responsible for registering voters, persuading voters to vote as soon as possible, and requiring ballots to be mailed in swing states.

Musk is currently the richest man in the world, with an estimated wealth of more than US$250 billion. But the amount of donations he said was also staggering.

According to reports, the largest known campaign donation in 2024 to date is $50 million, donated by the great-grandson of banker Thomas Mellon to support one of Trump’s super political action committees.

According to documents submitted on the 15th, as of June 30, the U.S. Political Action Committee received a total of US$8.75 million in donations. A person familiar with the matter said Musk said he plans to start donating in July.

The report also said that Musk officially expressed support for Trump shortly after the shooting. He posted on social platform X: The last time a presidential candidate encountered such a severe test was Theodore Roosevelt. (Compiled by Pan Xiaoyan)

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[Trump Appears at the Republican National Convention: Bandaged Right Ear” target=_blank>

On the evening of July 15 local time and today (July 16) morning Beijing time, former President Trump, who originally planned to attend the Republican National Convention and deliver a speech on July 18 local time, appeared at the first day of the meeting.

This was the first time Trump appeared at a large-scale rally after experiencing an attempted assassination attempt at a campaign rally on July 13 local time. It can be seen from the picture that his right ear is wearing a bandage.

Earlier, Trump had obtained enough delegate votes at the Republican National Convention to be officially nominated as the Republican presidential candidate in the 2024 U.S. presidential election.

Trump also announced the choice of Ohio Senator James Vance as his running mate, the Republican vice presidential candidate.

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Jerusalem, March 21 (Reporters Wang Zhuolun and Lu Yingxu) The Israeli military issued a situation report on the 21st, saying that the Israeli army had killed about 140 Palestinian militants during its military operation at Shifa Hospital in Gaza City, and more than 600 suspects were taken back to Israel for investigation.

The report said that the Israeli army found weapons and intelligence documents of Palestinian armed groups at Al-Shifa Hospital. Israeli troops will continue operations in the Shifa Hospital area.

Israeli media quoted military officials as saying the military operation at Shifa hospital was expected to last for several days.

On the 18th, Israeli troops stormed into Shifa Hospital and issued a statement saying that intelligence showed that Palestinian Islamic Resistance Movement (Hamas) militants had recently entered Shifa Hospital and used the hospital as a command center.

The Israeli army took military action against Shifa Hospital in November last year and claimed that Hamas ‘combat command center and military equipment were found in the hospital. The Gaza Strip health department denied this.

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Cairo, March 18 (Reporters Zhang Jian and Yao Bing) Egyptian President Sisi said on the 17th that the European Union agreed to provide Egypt with a financial support package of approximately 7.4 billion euros on the same day to boost the Egyptian economy.

Sisi announced the plan at a joint press conference with visiting European Commission President Von der Leyen and other senior EU officials. He said that the financial package mainly involves three aspects of the Egyptian economy, namely preferential financing, investment guarantees, and technical support for the implementation of bilateral cooperation projects.

We discussed naming energy as a key area of cooperation, especially the interconnection of natural gas and electricity. Sisi said that the two sides have agreed to cooperate in green hydrogen production.

According to a statement issued by the Egyptian Presidential Palace, Egypt and the European Union are also preparing to hold a joint investment meeting in the second half of 2024, welcoming more European participation in developing the Egyptian market.

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　　Evening dress for business reception should balance professionalism and fashion. A knee-length pencil skirt, with crisp fabrics and simple tailoring, can convey a capable temperament. If you add flounces to your shoulders, you can add feminine charm. In terms of color selection, dark colors such as purplish blue and dark green are more suitable for formal occasions, while bright colors such as wine red and sapphire blue can show personality. In terms of accessories, you can choose metallic watches and leather handbags to enhance your professionalism.

　　The evening dress of the wedding dinner should consider the bride’s leading role. A light-colored dress, such as champagne or light pink, can avoid stealing the bride’s limelight. If you choose a dark-colored dress, you can add transparent tulle to the skirt to reduce the heavy feeling. In design, avoid choosing an exaggerated skirt or decoration, so as not to appear as a distraction. In terms of accessories, you can choose small diamond earrings and thin necklaces to keep a low-key elegance.