Qingshe·Behind the Lens Capturing the Life of Dongguan Furniture Industry
모모Stay tuned for the micro-documentary 몷Evolutionary Change 몫 Capturing the Development of Dongguan Furniture Industry.몸As can be seen from the new data, China Furniture Expo The market influence is also growing, and the product share is also relatively increasing, which has great potential in the future. https://www.gde101f.net/
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모모From 2023, QingHouse has collaborated with progressive brands, followed courageous individuals, and documented authentic moments. By wielding the camera, we embrace the irrepressible media trend of the era, while also challenging the era with questions: Can such a more realistic and stimulating creative approach bring about more non-traditional content? Can it convey truths of greater realism value?
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모모Although we are still in an era where 몷non-rebellious몸 business thrives, I still aspire to create work that is 몷offensive and risky몸 yet can also make the audience chuckle and give a wave of approval.
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모모Documentaries and thoroughly digested written reports differ. Regardless of how the footage is edited, there is always a portion of truth in visuals, and viewers can always transcend our subjects and positions, finding the threads of curiosity that belong to you.
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모모Not only that, the details we have overlooked in the filming process and the feelings of being in the thick of it while shooting will also be conveyed to everyone through articles afterwards. Between the film and the article, perhaps a vivid corporate image will really come to mind. This is the direction that the 몷Qing She 몫 Behind the Lens몸 series is heading towards.
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모모In this issue, the object recorded in 몷Qingshe몫Behind the Lens몸 is the continuous evolution of Dongguan furniture companies.
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모모Qingshe몫Behind the Lens (2)REC 뫰Please look forward to it
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모모In early November 2023, the International Famous Furniture Fair (Dongguan) sent an invitation, hoping to convey the thoughts about the Dongguan furniture industry, 몷No progress, no future,몸 hidden behind the theme 몷Evolution몸 of the 2024 exhibition more realistically and objectively. In the eyes of Qing She, as a party that has always accompanied the advancement and retreat of Dongguan몶s home enterprises, the concerns of the Furniture Fair are probably also the current situation that Dongguan enterprises are facing or about to face.
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모모Indeed, today, 몷evolution몸 is no longer a fork in the road that can be chosen, but a cruel one-way street. In the face of turbulent times, how will Dongguan몶s family-owned enterprises, suffering from internal and external troubles, break out of the siege and create new things? This is also our curiosity as an industry media, so we created 몷Advance and Sludge몸, a micro-documentary recording the evolution of Dongguan몶s furniture industry.
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모모At the end of December, the Qingshe photography team visited 7 Dongguan local home furnishing brands that are very different in terms of size, customer groups and business models. They went deep into the hinterland of the industry within a limited time and tried to understand their way of survival. Today, when the entire home furnishing industry is facing tremendous changes and reshuffles, where do those Dongguan home-based companies that are heading against the light stand? Before the documentary is released, we will first bring you some third-party observations from behind the camera
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모모Qingshe몫Behind the Lens (3)
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모모Qingshe몫Behind the Lens (4)
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모모Saosen Furniture Chen Shaosheng
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모모Low-key, far-sighted, joyful
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모모Qingshe몫Behind the Lens (5)REC 뫰Stay tuned몫Saosen몶s way of evolution
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모모Before the official shooting of Saosen몶s founder and chairman, Chen Shaosheng, we obtained three keywords about him C low-key, visionary, and joyful.
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모모Firstly, according to the furniture exhibition officials, Chen Shaosheng rarely accepts public interviews, keeps a low profile, and seldom appears in public; secondly, Michael, the vice president of Saosen Furniture, bluntly stated at the press conference that if it weren몶t for Chen Shaosheng몶s visionary completion of the 몷environmentally friendly powder coating technology몸 with incomprehensible pricing 20 years ago, they would not have had such a strong brand moat.
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모모Once again, the shooting team found that every employee they met in the Saosen exhibition hall smiled from the bottom of their hearts and took the initiative to say hello to us strangers. This joy and goodwill have something to do with a company몶s corporate culture and boss몶s style.
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모모Qingshe몫Behind the Lens (6)
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모모REC 뫰Stay tuned몫Saosen몶s way of evolution
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모모And when we officially met Chen Shaosheng face to face on the shooting day, the three key words about him, 몷low-key, visionary, and joyful몸, were completely confirmed.
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모모This rugged and carpenter-originating old home improvement patriarch, even though now the chairman of the group, still retains the deep-embedded rustic flavor in his skin. 몷First drink tea, then eat, and finally discuss business몸 is his sincere style full of the atmosphere of the rivers and lakes. He serves tea to every guest, presents a whole pack of cigarettes to the driver, and pours 40-year-old brandy for the photographer몴 Whether at the tea table or the wine table, even if it몶s a chance encounter, the hospitable Chen Shaosheng treats everyone the same.
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모모After three rounds of drinking, he poured out all the secrets of the industry to us. It is not difficult to see from his figure that he enjoys the moment and chases dreams in happiness. Saosen team members, it seems that these decades of furniture career have been achieved with a smile.
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모모Qingshe몫Behind the Lens (3)
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모모Qingshe몫Behind the Lens (4)
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모모De Rucci Yao Jiqing
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모모Battle over standards
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모모Qingshe몫Behind the Lens (9)
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모모REC 뫰Stay tuned몫The evolution of De Rucci
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모모During the filming, Yao Jiqing, Vice Chairman of De Rucci, emphasized that the highest level of the battle between enterprises is the 몷battle for standards.몸
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모모In fact, the Qing She photography team only spent one day at the De Rucci Health Sleep Industry Base, and experienced its relentless standardized management system, which is like a meticulous grid, endowing everything with a tangible presentation.몶
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모모Entry to the park requires prior reservation on the mini-program, and on-site access requires exchanging your ID for an access card. Smoking outside the designated areas will result in direct fines. Even the trash cans at the elevator entrances are adorned with the De Rucci logo using fine sand. By observing these minute details, you may realize that the perception of a brand positioning is not only through the products themselves, but also through countless details collectively shaping it.
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모모Qingshe몫Behind the Lens (10)
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모모REC 뫰Stay tuned몫The evolution of De Rucci
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모모De Rucci standards몶 are also reflected in products and production. Walking into its Industry 4.0 intelligent manufacturing factory, a vertical patio running through x floors comes into view. Countless mattresses are deployed vertically in different work scenarios in a closed unmanned management system. Here, relying on highly digital automation equipment, dozens of people can achieve the scale of 400 to 500 people in a traditional factory, and the yield rate is extremely high.
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모모For the home furnishing industry, which has an overall low quality of practitioners, setting 몷standards몸 is bound to be very difficult, strict adherence to 몷standards몸 is even harder, but as Yao Jiqing often emphasizes on and off camera, in the increasingly diverse and intense future competition, 몷standards몸 represent the outcome.
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모모In our view, a large number of Dongguan home enterprises that have relied heavily on the demographic dividend for development can no longer remain in a relatively extensive management state. If Dongguan wants to create a city business card for high-end home furnishing brands, De Rucci may be a valuable learning example.
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모모Qingshe몫Behind the Lens (3)
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모모Qingshe몫Behind the Lens (4)
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모모A Home Furnishing Wu Weichen
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모모a flexible helmsman
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모모Qingshe몫Behind the Lens (13)
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모모REC 뫰Stay tuned몫A Home Furnishings몶 way of evolution
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모모While shooting, we noticed some details. Mr. Wu Weichen, the chairman of A Home Furnishings believe that 몷becoming a world-class home furnishing brand,몸 which should be very important. It is prominently displayed on the walls in various corners of the company and on the mottled curtain walls of the factories. It also resides in Wu Weichen몶s belief at all times.
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모모Although he has been in the home furnishing industry for over 20 years, he truly started from scratch. As a private entrepreneur who started his business in Guangdong at the age of 18 with only 400 RMB, he has never extinguished my vigorous business ambitions.
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모모In the eyes of the QingShe production team, this person who dresses plainly, loves wellness, and regards work as the most important axis of life, is diligently chasing the clues of industrial changes, and then attempting to bring A Home Furnishings closer and closer to 몷world-class몸 with investment decisions that closely follow the trends of the times.
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모모Qingshe몫Behind the Lens (14)
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모모REC 뫰Stay tuned몫A Home Furnishings몶s way of evolution
